November 2007

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Portfolio Review: College Recruitment Brochure

Brochure: TSTI Winning With Technology inside panel 2.Need: Recruiters for a state technical college needed a marketing piece that reflected the college's "personality" and summarized all of the college's programs. The piece would be distributed to high school counselors, so it needed to integrate a response card that could be returned to the college.

Solution: Four-fold Z-fold brochure printed on post-card weight stock, with perforated Business Reply Card. The use of silver ink and layout style coordinated with the college catalog. Each panel of the brochure focused on one component of the college's marketing message:

  • Winning With Technology: Introduction to the college by emphasizing the value of a certificate or technical degree.
  • Associate Degree Programs: One-sentence description of each program.
  • Certificate Programs: One-sentence description of each program.
  • Campus Locations: Short descriptions of the main campus and extension location.
  • Enrollment information: Short descriptions of tuition and housing, financial assistance, and starting dates.
  • Action items: Application Checklist and reply card.

My contributions: Writing, photography, design and supervision of contract printer. Continue reading to see the brochure. Read more >

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Portfolio Review: Fire Prevention Education

Brochure: Fire Exit Drills panel 1.Problem: Texas schools have conducted fire prevention education programs, including regular fire exit drills, since the 1930s. However, by the last 1980s, fewer than 10 percent of the school campus reported their activities to the State Fire Marshal's Office as recommended by state law. The lack of reporting affected local fire insurance rates and raised questions about the effectiveness of fire prevention education.

Solution: My department first worked with the regulatory board to clarify requirements. I then converted complicated forms into simple three-fold brochures and created developmentally appropriate brochures, curriculum guides and other materials. Within five years, more than 60 percent of Texas school campuses reported compliance with state-recommended fire prevention education.

Continue reading to see samples of the program brochures distributed to school principals. Read more >

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Portfolio Review: Fire Safety Health Curriculum

Lesson 4: Helping Others part 4.Problem: Fire safety education materials tend to focus on elementary-age students. Few materials provide developmentally appropriate instruction for high school students. Teachers and administrators also expect materials to comply with state guidelines for instruction, which makes it difficult to adapt materials for use by high school students.

Solution: My department was responsible for developing an all-level curriculum that complied with standards dictated by the state education department. For the high school level, I researched courses that related to the health and economic benefits of fire prevention. I then researched, developed and field-tested five-part curriculum guides for two high school courses. Each of the 10 lessons correlated to state-education standards. The curriculum guides were then published by the State Fire Marshal's Office and distributed free to Texas schools.

Results: More than 60 percent of Texas schools implemented the curriculum in their academic programs. The series was listed in ERIC and is still used by the Texas Department of Insurance. (The entire series, Fire Safety for Texas, can be downloaded from the State Fire Marshal's web site.)

Continue reading to see a sample lesson from Fire Safety for Texans: A Lifetime for Fire Safety (High School Health). Read more >

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Portfolio Review: School Yearbook

Bobcat Pawprints title page.Problem: About two months before the end of my daughter's 7th grade year, the volunteer committee responsible for producing the school yearbook asked for help. They had sold some advertising and gathered photographs. But they did not enough to pay for printing with the traditional yearbook company. The students weren't going to have a yearbook that year!

Solution: I volunteered to put together a yearbook using the budget and photographs they had. Within three weeks ... and with help from another parent who wrote captions ... I had scanned more than 400 photographs, designed 64 two-color layouts and created 49 advertisements. I negotiated a deal with a local printing company that produced the magazine for a former employer, and we printed 300 saddle-stitched yearbooks within our limited budget. The yearbooks were delivered in time for the 8th-grade graduation celebration.

Continue reading to see samples from one of my favorite projects. Read more >

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Portfolio Review: Certification Application

NOHS Certification Program page 1.Need: After deciding on standards for its new certification program, the association needed to develop guidelines and an application form. The application packet needed to be simple and easily administered.

Solution: I worked with the volunteer committee to document certification requirements, then write the application instructions and develop a one-page application form.

Results: Fifty-eight graduates were certified within the first year of the new program.

Continue reading to see the original information sheet and application form. Read more >

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Web Catholic Blog Site of the Year

Screen shot: Christ Light of the World Parish.The folks over at Web Catholic Blog recently announced their pick for the 2007 web site of the year. Here's what they said about their criteria: Read more >

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